With Its New Range Of Ultrabooks, Acer Targets 15 Percent Of The Indian Notebook Market Share

Posted on October 14, 2011 by iGennie Technical Services

After getting positive response for its notebook ranges, Acer India has now headed to enhance its market share in Notebook category. The latest step in this path is the launch of the new Ultrabooks.

Recently, Acer has launched the Aspire S3 Ultrabook model in India. This range of ultrabooks is designed using latest technologies and is powered by second generation Intel Core i processor family. With this range of ultrabooks, Acer India takes its efforts to achieve atleast 15 percent of the notebook market in India.

“With the launch of the Aspire S3 Ultrabook, we have charted a new line of course to the mobile computing world by combining the essential features of both a notebook and a tablet. The target customers of Ultrabook are mobile corporate users and tech savvy consumers,” reports Mr. S Rajendran, Chief Marketing Officer, Acer India.

According to him, Acer India has grown every quarter with its increasing clientele. He informed “With quarter on quarter growth of 25 percent in notebook sales facilitated by increased government and corporate buying apart from consumer sales, we are targeting 15 percent share in the notebook market in India in 2012. We expect to sell about 3000 units per month of Ultrabook in the last quarter of 2011. We have a budget to spend $75,000 to $100,000 to promote Ultrabook for 2011-12 in India,”

The specifications of Aspire S3 Ultrabook make it a unique combination of technology and design. It measures 1.3 cm in thickness and weighs less than 1.4 kg, which is distinct from other notebook ranges. Aspire S3 ultrabook is available in two versions with Core i3 and i5 processors and is priced at Rs 47,500 and Rs 51,000, respectively. Moreover, it has a distinct Acer Green Instant On feature that makes it special. Due to this extensive feature, Aspire S3 ultrabook delivers high responsiveness, energy efficiency, and power management. Further, with the Acer Instant Connect feature, Aspire S3 can connect to internet within 2.5 seconds.

Talking about Aspire S3 ultrabooks, Mr. Rajendran says “Ultrabook will be distributed by Redington, Ingram Micro and Supertron, and will also be primarily available through 708 Acer Malls, Acer Points, and Acer Galleries.” He adds “We target to increase our 708 sales points to 1000 by December 2011 by expanding into tier 2 and tier 3 towns. Ultrabook will also be available through LFRs including Reliance Digital, Croma, Jumbo and HyperCity”